Our world revolves around you.
Core Living offers full-service property management for multifamily and mixed-use properties across the Midwest. Owners rely on our expertise to fill vacant units, maintain a high level of service for residents, and boost each property’s position in the market.
CAPABILITIES
Operations
We handle your everyday property management. This includes recruiting, training, implementing proven technology and processes; performing property maintenance and repairs; providing weekly reports; and maintaining positive resident and prospect relations. From people and processes to technology, we help each site operate profitably and effectively.
Marketing & Leasing
Our marketing team uses the latest tools and strategies to build or reposition property brands, including search engine marketing, reputation management, social media, public relations—all integrated with a robust website to convert more leads. The team’s strategies work harmoniously with onsite staff’s efforts to generate consistent — and profitable — demand for both new builds and established properties.
Asset Management
With intimate local market knowledge, our asset management team employs an ownership mentality to drive the value for your property. This includes investment analysis, insurance analysis, preventative maintenance evaluation and recommendations, and vendor negotiations and management.
Property Accounting
Our accounting department delivers timely and meticulous support throughout the month to balance each property’s finances and provide regular reports and audits. The team manages invoices, vendor payments, staff payroll, rental income and payouts, and more.
TOOLS FOR SUCCESS
State-of-the-Art Technology
By utilizing industry-leading software, Core Living brings you the expertise, insights, automation, and simplicity you need to be competitive in the marketplace.
We use a comprehensive suite of tools from Yardi for all property management operations, including the RENTCafé marketing platform. Having a stack of systems that work together ensures information is up-to-date and accessible for vendors, residents, employees, and owners.
Data
Market data, historic data, trends, and reports
Procure to Pay
Procurement, vendor management, and invoice processing
Ancillary
Revenue management, resident screening, insurance, utility billing, and payment processing
Marketing & Leasing
Property websites, prospect and resident portals; search engine optimization, communication, reputation management, Internet listing site integrations, prospect tracking, call logs, and more
ERP
Property management, accounting, operations, maintenance management, business intelligence
CRM
Lead intake, communication tracking, and pipeline management
Core Living can help reduce occupancy by making your marketing a competitive advantage.
From blueprints to brand: see how the Core Living marketing team creates a cohesive brand story throughout the building and at all touchpoints.
Robust Brand Development & Management
At Core Living, we promote your apartment by developing an authentic and relevant brand that appeals to your buyer persona and cuts through the clutter. We then use a robust marketing plan to convey a consistent message that gets results using optimal channels to reach your audience more selectively through:
- Brand identity development
- Brand positioning
- Competitive analysis
- Media & public relations
- Events
Comprehensive Web & Social Media Strategies
When you work with Core Living, we ensure your online footprint generates leads. We use SEO, SEM, PPC, social ads, and web content to elevate your digital presence and create and track demand for your sales funnel.
- Website design/development
- Digital marketing
- Social media marketing
- Matterport virtual tours & video development
Why Core Living?
Core Living delivers a powerful pairing of tools and expertise to multifamily owners. Core Living has emerged as a leader — including local and national awards for excellence in leasing and marketing, as well as overall business growth in the past decade.
30+ Buildings
leased up
3,750 Units
managed across six states
$700 Million
in new development under management
Interested in partnering with Core Living on your apartment community?
